Bitch Media Membership Program Rebrand

The membership program is one of Bitch Media’s largest programs. It was launched in 2008 under the name the B-Hive. After a change in editorial direction and a complete redesign of the magazine in 2017. The B-Hive no longer reflected with the brand. Bitch has never been about transactional, surface-level relationships or critiques. And the membership program is no exception.

The Rage encompassed everything that Bitch represented for their audience. An unwavering voice in the feminist media landscape. For The Rage lettering I used Cortado font and then manipulated the type by hand on an old photocopier to create a feeling of raw energy that matched the name.

Design Lead: Veronica Corzo-Duchardt in collaboration with Jessica De Jesus, Margot Harrington

Featured in: Fonts in Use

The Rage Membership Program Logo

The Rage Tote Bag Lettering

The Rage Mug Lettering

The Rage Bookmark Lettering

Membership rewards

Since its release, Filled with Rage mug it quickly became the most popular item of the membership program and often mentioned as one of the top reasons for joining.