This January the Chicago Design Museum commissioned me to create a billboard for their remake of a historic ad campaign “Great Ideas of Humanity.” The project asks contemporary artists to respond to quotes from important thinkers. I chose a quote from Johann Wolfgang Goethe: “There is nothing more frightful than ignorance in action.” In light of the tragic, heartbreaking summer we’ve just had and the state of our current election, this quote resonates with me more than ever. I hope it will act as a reminder for compassion and understanding as people in Chicago walk by it every day.

"With reverence and enthusiasm, the Chicago Design Museum is renewing this historic series. Our reprise, the Great Ideas of Humanity, is an acknowledgment of the increasing globalization or our world and resulting cross-pollination of ideas, philosophies, societies, and culture. In this spirit, we are connecting contemporary artists with important thinkers, to create new a new series of advertisements, displayed in public areas throughout the city and internationally. We consider this the start of something more—more ideas, more conversations, and more discovery." — Chicago Design Museum

Currently on Display
Business of Design Week, Hong Kong
Bus Rapid Transit, Downtown Chicago

Project Website